This paper animation mashup introduced three TV commercials for Lexus cars. In those, Lexus invites the public to a sales event, showing them a typographic paper invitation. Each invitation is 3D animated to symbolize the Lexus cars attributes. Their powerful engine makes the letters rustle, the paper is carved to remind the topography of a navigation system, or the invitation literally opens to welcome the client in a Lexus dealership.
This project enriches our portfolio of paper animations, joining Louis Vuitton and Chaumet.
STILL FRAMES
EARLY STEPS
CREATIVE DIRECTION YANN PINEILL
3D ARTISTS MELVIN LE RIBOTER, HASIM AKBABA
AGENCY TEAM-ONE USA
COMPOSITING YANN PINEILL
MUSIC ALEXANDER MASLYUK
